Lisbeth Valther Pallesen heads the Community, Education & Direct Division which was set up in February 2006. CED is the division that handles the direct contact with consumers, establishes new business and is in charge of development and sales of educational products. Lisbeth Valther Pallesen joined the LEGO Group in 1989. Since 2003 she has been in overall charge of the LEGO Group’s Internet activities and was in 2006 appointed Executive Vice President of CED, and at the same time became a member of the LEGO Group’s Corporate Management.